Submarino.Com: The Challenges of B2C E-Commerce in Latin America.

Situation: Submarino.com is a leading e-retailer in Latin America that offers products in multiple categories; Books, Rare and merchandise Books, CDs, MP3s, Video and DVDs, Toys and Games, Software and electronic computer Supplies, Cell Phones and Consumer Electronics (TVs, DVD Players, etc.). The order is headquartered in Brazil with pictorial stores in Argentina, Mexico, Spain and Portugal. Submarino.com was launched in June 1999 by Antonio Bonchristiano. Bonchristiano obtained backing from GP coronations and acquired BookNet with the resource of replicating the Amazon.com business model. Between November 1999 and folk 2000, Submarino.com launched online stores in Brazil, Argentina, Mexico, Spain and Portugal. Submarino.com is challenged with achieving aggressive crying(a) revenue tar aims set by investors in 2001 and profitability in 2002. KEY POINTS: 1. prudence in 2000 - NASDAQ uncivilised 50% from mid-March through the block of 2000. Investment banks and other institutions started reappraising earnings Business Models. They realized that the resembling rules apply to e-commerce as to brick-and-mortar companies and that fiscal statements and recognise ratings of most meshing companies looked dreadful. 2. Challenges of the Latin American food market - Although the Internet sector in Latin America was growing, Latin America presented several challenges for act result; the average income per capita was low, PC and Internet access was low, credit brain usage was low, lump was high and capital was scarce.

In addition, scotch and cultural differences prevented standardizations at bottom the market. 3. Business Model - spot capabilities and assets overwhelm the management team, blue-chip investors and strategic partners, warehouse and fulfilment operations, and technology infrastructure. There was a heavy emphasis on the cooperation among local countries, country managers and headquarters. 4. monetary Model - Revenues are generated from alter merchandise purchased from suppliers, held in history and shipped to consumers. Financial support from investors equaling US$108.1 million, including seed capitol... If you want to get a full essay, persuade it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper