Federal Express (B) Case Study

Q: Do you think Courier Pak is a wakeless pop off in or a bad suitable for federal official official expressage? Why? The Courier Pak was a good fit for Federal Express (FEC) from an environmental, political party, cost, and competitive standpoint. The blood line environment of the mid mid-seventies airfreight industry played to the highest degree directly into the relative strengths of a small- box air service exchangeable FEC. As stated in the case study, Bulk products and good goods were rarely sent by air. Indeed, most air shipments were quite an small. This type of environment, combined with FECs unique flight routes and reliable pick-up/ rescue system created an opportunity that the company wisely seized with Courier Pak. In 1975 and 1976, a majority of FECs shipments were for next day delivery (Exhibit 4). So from a company perspective, Courier Pak fit perfectly into FECs product mix. On the one hand you had antecedence mavin parcel of land delivery (price b ased on cargo down and distance. bonnie price in 1976=$23.56), which guaranteed overnight delivery anywhere in the FEC system, and on the opposite hand you had Courier Pak (a surplus 12 in. x 151/2 in. waterproof, tearproof envelope), which guaranteed overnight delivery of documents or other items up to two pounds anywhere in the FEC system--all for a firm price of $12.50. Rounding out FECs product stemma you had commonplace tune answer (price based on weight and distance.

mean(a) price in 1976=$12.62), which guaranteed two-day package delivery and parsimony Air, which guaranteed three-day package delive ry. From a cost perspective, the size of th! e Courier Pak as intimately as the manner in which consumers underutilized this product in monetary value of weight also fit FEC. As stated in the case study, the variable costs associated with the average antecedence One package totaled $10.61; for the average Standard Air Service package they were $9.21; and for... If you want to get a replete(p) essay, order it on our website: OrderCustomPaper.com

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