Brand Management

Individual Report 3 Evaluating Brand Architecture ointment nonp areil of the instigants you identified as one of your five favourites. result the undermentioned two questions concerning its carry architecture. 1. Provide a simple ikon of their brand hierarchy and portfolio. orchard apple maneuver is one of the worlds leading technology companies. However, apple is no longer plainly selling fruits and providing in advance(p) solutions, they are selling brands. apple continues to rear its brand strength by understanding consumer needs and involves and supplement its brand assets effectively. Apple has been vastly successful in grammatical construction a strategical and coherent brand portfolio. Over the years, Apple has diversified its products notation to include not only personalized computers and cellphones but in addition mobile media and mobile business gadgets. With big investments in R&D and marketing Apple has been adequate to leverage its brand power and consumers zealous brand devotion to build the Apple empire. Apple brand portfolio consists of tetrad sub-brands: the Mac, the iPod, the iPhone and the iPad.

Apple maintains a monolithic brand identity, and from each one of these sub-brands aid the fundamental values of the incorporated brand, such as innovative technology, up-to-date design, consistent superior quality and multi-stakeholder collaboration. Each sub-brand also expand the scope of the Apple brand at product level. all the same Apple competes in four different categories the friendship ensures that its finis to straddle these industries is accentuate by strategic! relatedness. This should not right be restrained to the type of products, but should be found on some key competencies of the corporate brand. more than importantly, each sub-brand should enhance the brand identity and equity of the corporate brand. The well-constructed brand portfolio secures the Apple brand from potential downturn in both one industry. The strong brand portfolio provides Apple the strategic and innovative...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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