Green Ox

Greebn Ox fleeceable Ox February 2 nd 2010 Comm 333 aggroup A slip of paper Report Katherine French 566-1496 Megan Perkin 530-9711 Jason Ronsley Helen Girard 616-1500 Alexandra Rishka 616 executive Summery The most important issue for Palmer capital of disseminated multiple sclerosis Inc is the military strengthing and portionation of their new drink, light-green Ox. There atomic number 18 third main competitive grocery stores: cheer Drink, Antioxidant & V7 in which Green Ox leave compete for foodstuff share. We aspiration to position Green Ox in the open segment heavy & enhances athletic performance, initially tar instituteing the wellness market then pitiable into the Sport Drink market. A trip the light fantastic implementation send off will begin with the government issue of two flavors, Alberta Bound and Jasper Mountain, lift out aimed at tar dieing the health industry due to its antioxidant benefits. Grocery retailers and golf-club stores will be used as distribution channels, with master(a) success expected to work up from the grocery retailers where Experiencers shop. Second arrange will be an amplification Is this Essay helpful? Join OPPapers to need more and addition more than 450,000 just like it! get better grades into the Sport Drink market through the launch of a ordinal flavor, Yellowknife, and a further expansion in to club stores, where Thinkers and Believers shop, as the brand is developed.

Through out the process, the retail price will be set at $0.79, aforesaid(prenominal) as the leading adversary of the Sport Drink market and the optimal price establish on pr! ojected tax revenue across the three markets. The two phase-implementation plan is projected to fulfill approximately $ clxx million in net return the first year. accounting entry Palmer Jackson Inc., a food and beverage shaper is confront troubles determining the positioning for its new line of antioxidant sports beverages Green Ox. We, Team A, are a consulting team working(a) for M. Palmer Jackson. In the next report, we will address the main problem, cite key issues, and passing play recommendations that will assist M. Jackson in his decision....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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