Simba Chips

Simba Packaging Simba is re-launching the iconic potato chipbrand with a youthful prospect and feel to drive additive interest in the snack aisle. The re-launch is focused on refreshing the grip of fun and flavourful potato chips to address consumer needs whileboosting brand flick in retail outlets. A southerly African icon for 56 years, Simba is committed to further investing in its brand by interminably updating its image to appeal to shoppers and consumers alike and provide easier on shelf navigation and presence.This contemporary new design includes a bigger and more than prominent Simba The Lion, capitalising on the loved and easily identifiable icon. At the cryst every(prenominal)ize center of the parcel, is a modified brand logo re-introducing the famous public opinion poll that makes it The Unmistakable King of Snacks. The changes made to the packaging are significant, yet the produce range retains the key elements that have made Simba a recognisable South Africa n brand for so many years. Additionally the large 125g packet ordain come in a thicker film to enhance the look and feel on shelf.Part of the research conducted by Simba included elements to ensure that the bedrock of the new design are assembled centrally on the pack, making it easier for the consumer to impression all the important return information at a glance. At Simba we are extremely proud of this fresh look, which marks an exciting new chapter for the brand. The new packaging will help to revitalise the brand and suffer to continued growth. We are confident that this updated look will appeal to all customers while keeping the brand firmly in touch with Simbas rich heritage says Rita Fernandes, Senior Brand Manager for Simba.The brand re-launch will be supported by a full marketing press including a television and radio commercial, sampling activity, PR and in inclose branding. The campaign will communicate the changes to customers and ensure that while their favourite Simba product may have had a makeover, its still the same Simba thwack experience inside the pack. The refreshed look of the range is not the except big news from Simba. The party bag size (200g) will to a fault be launched concurrently with the packaging re-launch, giving consumers a format for the enculturation and party occasion.